The Social Media Marketing Model
By: Verl Workman
If you’re new to Social Media Marketing, it can be very confusing and even overwhelming. We’ve developed a simple model that helps explain the critical components of a Social Media Marketing strategy.
Imagine a target with your primary objective in the center. With this in mind, your Social Media goals look like this:
- Create new connections using Social Networking tools.
- Build relationships of trust with these connections.
- Use Conversion Activities (orchestrated conversation, webinars, landing pages, blog posts, etc.) to get these connections to subscribe to your digital content, begin to see you as their solution provider for all of their real estate needs, and become active clients and sources of referrals.
The Parts of the Social Media Marketing Model
Here’s a breakdown of the essential components of our model:
Connecting Ring: While everything within the target area represents your sphere of influence, the outer ring circumscribes everyone with whom you have contact. These are your potential clients and sources of referrals.
Prospecting Ring: The green ring consists of your contacts that have actively expressed an interest in your services as a REALTOR® or subscribed to your ezine, blog, newsletter, etc. These are your active prospects. Your goal is to get them to see you as their real estate expert.
Active Clients: The green ring consists of your active clients. These are the people who have specifically chosen you to represent them. social media can keep you connected to these clients, but your main job here is to do what you do best: Be a REALTOR®!
Sale Target: The sale target represents your specific goal for each connection. Your primary goal is to make sales and every activity should be geared toward helping you accomplish a specific conversion or sales goal.
Conversations Pie: Using calculated conversation and conversion activities, such as webinars, landing pages and meetings, you move people toward the center of your target.
Referrals Pie: Growing a real estate business depends on you continually seeking referrals. You can and must be actively seeking referrals within every ring of your Sphere of Influence.
Creating LIFT
Another way to look at this model is as if the Conversations and Referrals were helicopter blades. The more frequently you can effectively spin this propeller, the more "lift" you will gain from your social media activities.
However, it’s critical that you learn how to rotor your blades so they don’t spin you out of control—you want to foster connections that provide a steady flow of referrals and new business.
Use the acronym LIFT to help ensure all of your blades are spinning smoothly.
Internet Blog
If you will faithfully do your LIFT assignments daily, you will soon enjoy the benefits of your social media efforts. However, if you fail to do these little things, you will lose your momentum and your efforts will be wasted. A similar analogy is brushing your teeth. You have to brush each day to avoid tooth decay. You can’t just brush 14 times on Saturday and expect it to work!
Making money with social media is not rocket science. Some agents make it complicated and then use social media as their excuse for failure when their real estate practice falters. However, that is not how the most successful agents are viewing social media. We have learned that you can have a killer social media presence and generate real leads by spending only 10-30 minutes a day!
Let me take you through each of the LIFT activities that agents can do each day to achieve the "lift" in their business through social media.
Read the rest of the article from the original post. Click the link below:
Wisconsin Real Estate Magazine - September 2010 Issue - The Social Media Marketing Model
No comments:
Post a Comment